Direct to the public: Science via media event

What if, someday, scientists discover life on another planet or researchers make a huge breakthrough in cancer treatment that can save millions of lives. How would the public find out about these? Could the discoverers keep their findings under wraps for very long? What if they announce these discoveries to the public and it turns out they are wrong? Recent examples of sensational news in the press got me thinking about how to present earthshaking news about nature to the public. The media loves a good story. The public wants to see visible progress from scientific endeavors. In examining the examples that follow, I can see that there is probably no perfect way to communicate big scientific discoveries, considering the whims and eagerness of the media and the hopefulness and gullibility of the public, but clearly there are WRONG ways to go about it. Continue reading Direct to the public: Science via media event