The ‘You Decide’ gambit – new Sounds Sciencey piece
This was always a pet peeve of mine – a show or commercial presented a very biased or incomplete case and told viewers, “You decide”. It sounded so democratic and fair. They were just providing information. But the SMART COMPETENT viewer would be able to use common sense to come to the right conclusion.
Except it doesn’t work that way. Nearly everyone telling you a story is trying to help you see things their way. It’s skewed. No matter how strongly they assert “I’m not trying to make you a believer” they will add “But THIS happened to me.” Left unsaid is, “and if you don’t buy it, you think I’m either a liar or you are an idiot.”
I wrote a piece for Sounds Sciencey that addresses the tactics that are used in this calculated setup that ends with the words “You decide”.
Check it out here: Decisions, Decisions: The Problem with “You Decide.”